Dole's Not Just a Name Brand! - A Hawaiian History

Founded in Hawaii in 1851, the Company built its reputation on its commitment to quality. These are the words of James Drummond Dole's "Statement of Principles," which he established and managed by the Company. James Dole came to Hawaii with an initial investment of $ 1,000, degree in business and horticulture and a love of farming. In it, he began the first successful pineapple growing and canning operations, and then called the Hawaiian Pineapple Company. Dole developed and grew the pineapple business into Hawaii's second largest industry. In achieving his goal of making pineapple available in every grocery store in the country, James Dole made the name "Hawaiian" almost synonymous with "pineapple." Considered an exotic fruit, the pineapple is the symbol of hospitality, and is often depicted in fine furniture. Dole then began an innovative advertising campaign with the recipes in ladies magazines, the popularity of fruit and increased households are sought throughout the U.S.

Photo Courtesy of Dole™

 
You can now go to the Island of Honolulu and see the plantations yourself! Although they have shifted their production to a new location, you can partake in Hawaii's rich history. Visit the plantation next time you ever vacation to the island. With mazes, tours, and more, you will not be bored for hours!